Truthset Adds 4 More Data Providers in Q2 Scoring of Demographic 3P Audiences
Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry....
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- Jul 23, 2021
- 2 min
Gender targeting - Better than a coin flip?
It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...
- Jul 14, 2021
- 2 min
What percentage of spend targeting Hispanics is wasted?
As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...
- Jul 8, 2021
- 1 min
Truthset named to AdExchanger's Programmatic Power Players List
We are delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic...
- Jul 1, 2021
- 2 min
Truthset Hires Experienced Ad-Tech Marketer McKenna Sweazey as Vice President of Marketing
Truthset Hires Media and Ad-Tech marketer McKenna Sweazey. As VP of Marketing, Sweazey will help accelerate the company’s mission to...
- Jun 22, 2021
- 2 min
Think your ads are reaching African American consumers? Think again…
Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...
- Jun 8, 2021
- 3 min
What’s up with Hawaii?
Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...
- Mar 22, 2021
- 4 min
Why Google's FLoCs are a Faustian Bargain for Marketers
FLoCs: Federated Learning of Cohorts. This is Google's proposition to the marketer as an alternative to targeting cookies and mobile ad...
- Mar 15, 2021
- 5 min
4 Reasons Why Marketers Should Care (More) About Data Quality
There are few things in today’s world that are as pervasive as the collection and utilization of data. As a consumer, the always-on...
- Mar 9, 2021
- 5 min
An Independent Review of an Independent Arbiter of Truth
Truthset practices what it preaches: transparency! Joel Rubinson reviews Truthset's methodology.
- Mar 4, 2021
- 3 min
Truthset and the ANA AIMM Release First of its Kind Multicultural Online Data Benchmarks
Truthset, the first company to measure the accuracy of record-level consumer data, is officially announcing the results of its...
- Feb 24, 2021
- 4 min
Building Trust is Key in the Data Ecosystem
Truthset's conversation with Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is...
- Feb 17, 2021
- 2 min
Truthset Launches Data Partner Badges Program
The entire advertising ecosystem - marketers, agencies, publishers, platforms, and data providers - can now look for Truthset’s Data...
- Feb 4, 2021
- 3 min
Onemata Partners with Truthset in their Quarterly Data Quality Truthscore Release
By voluntarily submitting data sets for third-party evaluation, Onemata is contributing to the overall standardization of consumer data...
- Feb 3, 2021
- 2 min
Truthset Hires Marketing Veteran Wes Waterston in Response to Market Demand for Data Quality
Waterston will bring TruthscoresTM, the first independent measurement standard for record-level consumer data, to marketers and agencies...
- Feb 2, 2021
- 3 min
Alliant Blog: Measuring Data Quality and Working with Truthset
Originally posted on February 2, 2021, by Chris Hemick, Director Product Marketing and Content at Alliant https://blog.alliantinsight.com...
- Nov 11, 2020
- 4 min
Marketers, Want More Budget? Get Your Data Right
Have you ever met a marketer who didn't wish to have more budget with which to work? I haven't, nor would I expect any of you to have....
- Oct 29, 2020
- 3 min
Truthset Finds LBDigital Data Amongst the Most Accurate of Leading Providers
New Fairfield, CT October 14, 2020 ⏤ LBDigital is pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings...
- Oct 28, 2020
- 1 min
Truthset CEO Scott McKinley Talks to Mediapost About Ensuring Advancement Of Quality Data
Truthset CEO Scott McKinley and his team are on a mission to clarify and define the term “quality data” and set the standard for its...
- Oct 8, 2020
- 3 min
Webbula ranks first in 28 key demographic categories in Truthset's Q3 2020 Truthscore Index
WEXFORD, PA. (PRWEB) OCTOBER 07, 2020 Webbula, The Data Solutions Experts, is honored to announce that it scored the highest in accuracy...
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