Location attributes - Even when data is great, it’s not perfect!
Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend...
NEWS & INSIGHTS
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- May 24
- 2 min
TelevisaUnivision and Truthset Offer Validated Audiences: Why Would You Buy Any Other Kind?
This upfront season, TelevisaUnivision made a unique announcement in a spectacle known more for fancy musical acts and other...
- Apr 21
- 1 min
Advertising to Households with Children?
Households with children are a prime advertising demographic for some advertisers: toy manufacturers, snack companies, e.g., anyone...
- Apr 12
- 2 min
For Advertisers Looking to Reach African American Audiences, Data May Not Be Your Friend
We looked at an assortment of advertising segments purported to be African Americans across the 3rd party data ecosystem. According to...
- Mar 31
- 1 min
Can You Reach Spanish-Speakers Accurately?
What language people speak at home can be a compelling piece of information for marketers. And while we have looked at Hispanic segments...
- Mar 29
- 2 min
Truthscores Enable Stirista to Provide More Accurate, Relevant Cultural Data
Excellent data is built on great partnerships, thoughtful onboarding, technical excellence, AND transparent standards for evaluation. At...
- Mar 23
- 1 min
For marketers, accurately advertising to former members of the military is a challenge.
If you’re looking to target current and former members of the military, who are often eligible for unique marketing communications, you...
- Mar 15
- 3 min
LBDigital Offers New Opportunities for Data Accuracy With Launch of “Truthset Scored” Audiences
Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s...
- Mar 9
- 1 min
LiveRamp & Truthset Announce Partnership Providing New Access To Truthset’s Accuracy Scores
This week at RampUp, LiveRamp announced a partnership with Snowflake’s Media Data Cloud. With the inclusion of Truthset’s accuracy...
- Mar 3
- 1 min
Which segments are more accurate? Democrats or Republicans?
Political affiliation is an important set of segments for many marketers looking to get their messages out to the voting population and...
- Feb 16
- 1 min
Is Targeting Small Business Owners Wasted Ad Spend?
Looking to target small business owners? You might be shocked at the waste in your advertising spend. Small business owners make up about...
- Feb 15
- 2 min
Inside the Data Providers Studio with Fluent
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...
- Feb 9
- 1 min
No Wonder Advertisers Lost Faith in Demo Targeting
Age and gender are the basis for demographic targeting. Almost any demographically-targeted campaign begins with these attributes. For...
- Feb 2
- 2 min
Audience Inaccuracies Wreak Havoc on the Measurement Industry
Digital media’s early promises captured our imagination and drew us all into the excitement of the future. But that enthusiasm also...
- Jan 27
- 2 min
Inside the Data Providers Studio with Alliant
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...
- Jan 25
- 1 min
Are you trying to reach parents with your marketing spend? Be careful what data sources you’re using
Many marketers direct ads at the coveted “presence of children” audience, knowing they direct a large proportion of grocery spending. But...
- Jan 21
- 1 min
Looking for a highly educated audience with your marketing spend? Check your data sources!
Many marketers direct ads at an educated audience, utilizing 3rd party segments with a college degree or higher, as the ideal consumers...
- Jan 18
- 2 min
Truthset Hires Chip Russo as CRO and President
Truthset has brought in Chip Russo as its new President and Chief Revenue Officer. Mr Russo is the former EVP of Partnerships at Zefr and...
- Jan 13
- 2 min
Want to Capture Retirees' Attention With Your Campaign?
Retirees are a hot commodity! From downsizing their houses, relocating for lower cost of living, or taking up new hobbies, they are...
- Dec 15, 2021
- 2 min
One Last Holiday Push With Infutor’s “Truthset Scored” Segments
The Only Accurate Segment Available for Presence of Children Infutor and Truthset are excited to announce the release of Infutor’s...