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a day ago
2 min

Think your ads are reaching African American consumers? Think again…

Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...

Jun 8
3 min

What’s up with Hawaii?

Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...

Mar 22
4 min

Why Google's FLoCs are a Faustian Bargain for Marketers

FLoCs: Federated Learning of Cohorts. This is Google's proposition to the marketer as an alternative to targeting cookies and mobile ad...

Mar 15
5 min

4 Reasons Why Marketers Should Care (More) About Data Quality

There are few things in today’s world that are as pervasive as the collection and utilization of data. As a consumer, the always-on...

Mar 9
5 min

An Independent Review of an Independent Arbiter of Truth

Truthset practices what it preaches: transparency! Joel Rubinson reviews Truthset's methodology.

Mar 4
3 min

Truthset and the ANA AIMM Release First of its Kind Multicultural Online Data Benchmarks

Truthset, the first company to measure the accuracy of record-level consumer data, is officially announcing the results of its...

Feb 24
4 min

Building Trust is Key in the Data Ecosystem

Truthset's conversation with Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is...

Feb 17
2 min

Truthset Launches Data Partner Badges Program

The entire advertising ecosystem - marketers, agencies, publishers, platforms, and data providers - can now look for Truthset’s Data...

Feb 4
3 min

Onemata Partners with Truthset in their Quarterly Data Quality Truthscore Release

By voluntarily submitting data sets for third-party evaluation, Onemata is contributing to the overall standardization of consumer data...

Feb 3
2 min

Truthset Hires Marketing Veteran Wes Waterston in Response to Market Demand for Data Quality

Waterston will bring TruthscoresTM, the first independent measurement standard for record-level consumer data, to marketers and agencies...

Feb 2
3 min

Alliant Blog: Measuring Data Quality and Working with Truthset

Originally posted on February 2, 2021, by Chris Hemick, Director Product Marketing and Content at Alliant https://blog.alliantinsight.com...

Nov 11, 2020
4 min

Marketers, Want More Budget? Get Your Data Right

Have you ever met a marketer who didn't wish to have more budget with which to work? I haven't, nor would I expect any of you to have....

Oct 29, 2020
3 min

Truthset Finds LBDigital Data Amongst the Most Accurate of Leading Providers

New Fairfield, CT October 14, 2020 ⏤ LBDigital is pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings...

Oct 28, 2020
1 min

Truthset CEO Scott McKinley Talks to Mediapost About Ensuring Advancement Of Quality Data

Truthset CEO Scott McKinley and his team are on a mission to clarify and define the term “quality data” and set the standard for its...

Oct 8, 2020
3 min

Webbula ranks first in 28 key demographic categories in Truthset's Q3 2020 Truthscore Index

WEXFORD, PA. (PRWEB) OCTOBER 07, 2020 Webbula, The Data Solutions Experts, is honored to announce that it scored the highest in accuracy...

Jul 30, 2020
3 min

Age is Just a (Very Important) Number for Marketers

How old are you? Once you reach a certain age, this probably isn’t a question you spend much time thinking about (unless you have an...

Jul 24, 2020
2 min

Truthset is Hiring: VP Sales, Publishers

The VP of Sales, Publishers will identify, secure, and manage Truthset's business with the largest media companies in the world

Jul 24, 2020
2 min

V12 Uses Truthset to Showcase Data Quality

V12 scores 1st or 2nd in 6 of 8 core consumer data attributes V12, a leading provider of consumer and purchase intent insight, announced...

Jul 22, 2020
3 min

It's Time For Data-Driven Marketing to Evolve

Think fast – when was the first time you heard the phrase “data-driven-marketing?” For myself I’m guessing it was somewhere around the...

Jul 16, 2020
1 min

The State of Data 2020

Read the latest comprehensive report on the State of Data from the IAB and Winterberry. Highlights 2019 U.S. Third-Party Data Spending Up...

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