As many of you know, The Advertising Research Foundation had their annual audienceXscience conference this week. We’re huge fans of the...

While all multiethnic targeting segments have issues with accuracy and reach, for those marketers looking to target an Asian population,...

Anytime a heated debate over media measurement occurs (oooh, aren’t those fun) you are almost guaranteed to hear at least one of the...

Say it with me - there is no solution for true cross-platform measurement. Marketers and media owners alike have clamored for such a...

Finding accurate audiences is even easier now with Truthset’s partnership with 180byTwo audiences (powered by MeritB2B) A New Easy and...

How do you verify that your ad spend is reaching people that have children in the home and might be in the market for new 3-ring binders...

We are always looking for new attributes we can score to make it as easy as possible for marketers to verify the accuracy of data they...

You would think Gen Z (for our purposes those born between 1997 and 2012) would be the ideal audience for digital advertising. They have...

Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry....

It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...

As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...

We are delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic...

Truthset Hires Media and Ad-Tech marketer McKenna Sweazey. As VP of Marketing, Sweazey will help accelerate the company’s mission to...

Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...

Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...

FLoCs: Federated Learning of Cohorts. This is Google's proposition to the marketer as an alternative to targeting cookies and mobile ad...

There are few things in today’s world that are as pervasive as the collection and utilization of data. As a consumer, the always-on...

Truthset practices what it preaches: transparency! Joel Rubinson reviews Truthset's methodology.

Truthset, the first company to measure the accuracy of record-level consumer data, is officially announcing the results of its...

Truthset's conversation with Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is...