Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry....

It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...

As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...

We are delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic...

Truthset Hires Media and Ad-Tech marketer McKenna Sweazey. As VP of Marketing, Sweazey will help accelerate the company’s mission to...

Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...

Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...

FLoCs: Federated Learning of Cohorts. This is Google's proposition to the marketer as an alternative to targeting cookies and mobile ad...

There are few things in today’s world that are as pervasive as the collection and utilization of data. As a consumer, the always-on...

Truthset practices what it preaches: transparency! Joel Rubinson reviews Truthset's methodology.

Truthset, the first company to measure the accuracy of record-level consumer data, is officially announcing the results of its...

Truthset's conversation with Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is...

The entire advertising ecosystem - marketers, agencies, publishers, platforms, and data providers - can now look for Truthset’s Data...

By voluntarily submitting data sets for third-party evaluation, Onemata is contributing to the overall standardization of consumer data...

Waterston will bring TruthscoresTM, the first independent measurement standard for record-level consumer data, to marketers and agencies...

Originally posted on February 2, 2021, by Chris Hemick, Director Product Marketing and Content at Alliant https://blog.alliantinsight.com...

Have you ever met a marketer who didn't wish to have more budget with which to work? I haven't, nor would I expect any of you to have....

New Fairfield, CT October 14, 2020 ⏤ LBDigital is pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings...

Truthset CEO Scott McKinley and his team are on a mission to clarify and define the term “quality data” and set the standard for its...

WEXFORD, PA. (PRWEB) OCTOBER 07, 2020 Webbula, The Data Solutions Experts, is honored to announce that it scored the highest in accuracy...