Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend...

This upfront season, TelevisaUnivision made a unique announcement in a spectacle known more for fancy musical acts and other...

Households with children are a prime advertising demographic for some advertisers: toy manufacturers, snack companies, e.g., anyone...

We looked at an assortment of advertising segments purported to be African Americans across the 3rd party data ecosystem. According to...

What language people speak at home can be a compelling piece of information for marketers. And while we have looked at Hispanic segments...

Excellent data is built on great partnerships, thoughtful onboarding, technical excellence, AND transparent standards for evaluation. At...

If you’re looking to target current and former members of the military, who are often eligible for unique marketing communications, you...

Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s...

This week at RampUp, LiveRamp announced a partnership with Snowflake’s Media Data Cloud. With the inclusion of Truthset’s accuracy...

Political affiliation is an important set of segments for many marketers looking to get their messages out to the voting population and...

Looking to target small business owners? You might be shocked at the waste in your advertising spend. Small business owners make up about...

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...

Age and gender are the basis for demographic targeting. Almost any demographically-targeted campaign begins with these attributes. For...

Digital media’s early promises captured our imagination and drew us all into the excitement of the future. But that enthusiasm also...

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...

Many marketers direct ads at the coveted “presence of children” audience, knowing they direct a large proportion of grocery spending. But...

Many marketers direct ads at an educated audience, utilizing 3rd party segments with a college degree or higher, as the ideal consumers...

Truthset has brought in Chip Russo as its new President and Chief Revenue Officer. Mr Russo is the former EVP of Partnerships at Zefr and...

Retirees are a hot commodity! From downsizing their houses, relocating for lower cost of living, or taking up new hobbies, they are...

The Only Accurate Segment Available for Presence of Children Infutor and Truthset are excited to announce the release of Infutor’s...