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Looking for a highly educated audience with your marketing spend? Check your data sources!
Many marketers direct ads at an educated audience, utilizing 3rd party segments with a college degree or higher, as the ideal consumers...
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NEWS & INSIGHTS
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Jan 18, 20222 min
Truthset Hires Chip Russo as CRO and President
Truthset has brought in Chip Russo as its new President and Chief Revenue Officer. Mr Russo is the former EVP of Partnerships at Zefr and...
Jan 13, 20222 min
Want to Capture Retirees' Attention With Your Campaign?
Retirees are a hot commodity! From downsizing their houses, relocating for lower cost of living, or taking up new hobbies, they are...
Dec 15, 20212 min
One Last Holiday Push With Infutor’s “Truthset Scored” Segments
The Only Accurate Segment Available for Presence of Children Infutor and Truthset are excited to announce the release of Infutor’s...
Dec 14, 20212 min
Inside the Data Providers Studio with V12
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...
Dec 7, 20212 min
How accurate are auto segments in advertising?
The news is all about car sales slowing due to chip shortages. Does this give marketers a great runway to build brand identity for...
Dec 2, 20212 min
Truthset Wins I-COM Challenge
We are delighted to announce that we have won the prestigious I-COM Global Data Startup Challenge. Competing with four other startups,...
Nov 18, 20211 min
Inside the Data Providers Studio with LBDigital
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek...
Nov 16, 20213 min
Karlsgate and Truthset Partner to Bring Accuracy Measurement to KIE
Great, you’ve done a match test, and the results have come back favorably. Given the high overlap rate, you and your partner now want to...
Nov 10, 20212 min
It’s Singles Day - But How Can You Find Singles? (Not a Dating App Ad!)
When we look across the data ecosystem, one thing sticks out in life stage segments; it’s pretty hard to accurately find single people....
Nov 4, 20211 min
Need to Reach High Income Households?
Household income is a useful predictor of consumption habits and potential interest in a product. It’s no wonder that many data providers...
Oct 28, 20212 min
Inside the Data Providers Studio with Webbula
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek...
Oct 27, 20212 min
Truthscores™ Help LBDigital Make Quick Decisions on the Data Quality of Different Sources
While at Truthset we are obsessed with data accuracy, we understand that each client has differing needs, and sometimes reach is more...
Oct 7, 20212 min
Why is Female Targeting More Accurate than Male?
One thing sticks out about gender targeting when we look across different providers: accuracy for women is significantly higher than for...
Oct 5, 20212 min
We're Working with Datarade to Bring More Transparency and Quality to the Global Data Marketplace
We are excited to announce our new partnership with Datarade, allowing buyers of data within the Datarade marketplace to purchase and...
Sep 23, 20212 min
Measurement is a Team Sport; and Other Thoughts from the ARF’s audienceXscience
As many of you know, The Advertising Research Foundation had their annual audienceXscience conference this week. We’re huge fans of the...
Sep 21, 20212 min
Asians Have Least Visibility Among Multicultural Segments
While all multiethnic targeting segments have issues with accuracy and reach, for those marketers looking to target an Asian population,...
Sep 16, 20214 min
Foxes, Henhouses, and Homework The State of Measurement Part 2
Anytime a heated debate over media measurement occurs (oooh, aren’t those fun) you are almost guaranteed to hear at least one of the...
Sep 9, 20213 min
State of Measurement Today
Say it with me - there is no solution for true cross-platform measurement. Marketers and media owners alike have clamored for such a...
Aug 30, 20213 min
Find 180byTwo's "Truthset Scored" Segments in LiveRamp's Marketplace
Finding accurate audiences is even easier now with Truthset’s partnership with 180byTwo audiences (powered by MeritB2B) A New Easy and...
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