Gender targeting - Better than a coin flip?
It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...
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- Jul 14, 2021
- 2 min
What percentage of spend targeting Hispanics is wasted?
As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...
- Jun 22, 2021
- 2 min
Think your ads are reaching African American consumers? Think again…
Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...
- Jun 8, 2021
- 3 min
What’s up with Hawaii?
Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...
- Jul 16, 2020
- 1 min
The State of Data 2020
Read the latest comprehensive report on the State of Data from the IAB and Winterberry. Highlights 2019 U.S. Third-Party Data Spending Up...