It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...

As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...

Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...

Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...

Read the latest comprehensive report on the State of Data from the IAB and Winterberry. Highlights 2019 U.S. Third-Party Data Spending Up...