In the ever-evolving landscape of digital marketing and customer engagement, data is the linchpin that holds everything together....

Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend...

Truthset, the first company to measure the accuracy of record-level consumer data, is officially announcing the results of its...

Read the latest comprehensive report on the State of Data from the IAB and Winterberry. Highlights 2019 U.S. Third-Party Data Spending Up...

A perfect storm is brewing in the digital ecosystem, and marketers and data vendors alike are caught in it. Frequently, marketers are...