.png)
FOR MEASUREMENT
An Industry In Flux Should Be Grounded in Truth
Truthset Inside provides the new multi-sourced, accurate standardization of demographics and IDs for universal audience measurement, targeting, and planning.
Whether you're building the next generation measurement offering, optimizing the data signals/audiences for your client’s campaigns, or purchasing third-party data to enrich your clean room offering, you need an accurate foundation to stand on solid ground.
Measure Audiences Using the Most Accurate Data Available
​
Power consistent measurement for all stakeholders
Provide an innovative solution to an industry-wide measurement problem, freeing up your time to innovate and increase your market share
​
​
​
​
​
​
Maintain data privacy
Secure access via clean room (e.g. Snowflake), S3 or SFTP file transfer
Underscore Credibility
Ensure your clients have access to the most accurate, multi-sourced demographic measurement
​
Panel Level Accuracy At Census Scale
​
Truthset Inside provides the most accurate, scaled consumer data file in the US
-
First-ever objective accuracy scores for record-level consumer data
-
Multi-sourced from 20 leading data providers;
-
Containing Truthscores™ for 25 demos on 850m+ digital IDs
-
Seamless integration with in-house offerings or measurement company solutions
TRUTHSET INSIDE - THE MOST ADVANCED AUDIENCE MEASUREMENT
Easy To Implement
​
Match exposure data, ad server logs, outcomes, and more to the Truthset Data Table
​
No tagging or cumbersome setup required
In-house offering, or integrated into measurement company solution
​
Measurement is universal, participatory, and deployable industry-wide.
​
“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”
​
- Amy Good, Director, Integrated Media, Hershey
