DATA PROVIDER BADGES
When accurate data = stronger performance, data buyers want to know which companies they can trust to deliver better results for any data-driven use case.
About the Truthset Badge
When a supplier has the Truthset Validation badge, it means that they have been carefully vetted and scored for data accuracy by Truthset. It also means that they are devoted to data quality and improvement to give you peace of mind and confidence that you are getting what you pay for when you make important and expensive data buying decisions.
Look for the Truthset Badge!
Truthset’s Badge Program enables buyers to quickly identify providers that are committed to data quality and transparency.
Truthset offers a variety of data accuracy scoring, including:
Truthset Quarterly Demographic Badges- denotes data providers that have been scored for accuracy across a number of key demo targets including age, gender, household income, presence of children, and more.
Truthset ANA AIMM Multicultural Badges - denotes data providers that have participated in Truthset and the ANA’s quarterly AIMM data quality assessment to ensure stronger accuracy and representation of multicultural audiences in the data supply ecosystem.