Data

NEWS & INSIGHTS

Inside the Data Providers Studio with Webbula

Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek...

Truthscores™ Help LBDigital Make Quick Decisions on the Data Quality of Different Sources

While at Truthset we are obsessed with data accuracy, we understand that each client has differing needs, and sometimes reach is more...

Find 180byTwo's "Truthset Scored" Segments in LiveRamp's Marketplace

Finding accurate audiences is even easier now with Truthset’s partnership with 180byTwo audiences (powered by MeritB2B) A New Easy and...

Truthset Adds 4 More Data Providers in Q2 Scoring of Demographic 3P Audiences

Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry....

Gender targeting - Better than a coin flip?

It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...

What percentage of spend targeting Hispanics is wasted?

As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...

Think your ads are reaching African American consumers? Think again…

Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...

What’s up with Hawaii?

Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...

It's Time For Data-Driven Marketing to Evolve

Think fast – when was the first time you heard the phrase “data-driven-marketing?” For myself I’m guessing it was somewhere around the...