Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry....

It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...

As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...

Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...

Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...

Think fast – when was the first time you heard the phrase “data-driven-marketing?” For myself I’m guessing it was somewhere around the...