Oct 28, 20212 minInside the Data Providers Studio with WebbulaCue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek...
Oct 27, 20212 minTruthscores™ Help LBDigital Make Quick Decisions on the Data Quality of Different SourcesWhile at Truthset we are obsessed with data accuracy, we understand that each client has differing needs, and sometimes reach is more...
Aug 30, 20213 min Find 180byTwo's "Truthset Scored" Segments in LiveRamp's MarketplaceFinding accurate audiences is even easier now with Truthset’s partnership with 180byTwo audiences (powered by MeritB2B) A New Easy and...
Jul 27, 20211 minTruthset Adds 4 More Data Providers in Q2 Scoring of Demographic 3P AudiencesTruthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry....
Jul 23, 20212 minGender targeting - Better than a coin flip?It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...
Jul 14, 20212 minWhat percentage of spend targeting Hispanics is wasted?As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...
Jun 22, 20212 minThink your ads are reaching African American consumers? Think again…Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...
Jun 8, 20213 minWhat’s up with Hawaii? Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...
Jul 22, 20203 minIt's Time For Data-Driven Marketing to EvolveThink fast – when was the first time you heard the phrase “data-driven-marketing?” For myself I’m guessing it was somewhere around the...