Join 20 of the world's leading data providers to advance the industry together.
The Truthset Data Collective is the first initiative aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible.
The Origin Story
Data underpins the entire marketing and advertising industry, but the current ecosystem is built for scale, not accuracy. The Truthset Data Collective was born to provide the industry with a much-needed multi-sourced and objectively accurate service to standardize demographic accuracy for audience targeting and media measurement.
37% of marketers waste spend due to poor data quality
Solving The Problem, Together
To combat this, the Truthset Data Collective enables data providers to anonymously compare and benchmark all their data segments algorithmically against a broader pool comprised by the industry.
Big data is wrong up to 60% of the time
Benefits for Data Providers
Establish your company as a leading source of high quality consumer data.
Market Your Data Quality
Create differentiated, Truthset Scored, segments allowing you to offer tiered audiences.
Unlock New Revenue Streams
Win More Sales Pitches
Optimize your sales pitches by bringing independent, third party verified, comparative data quality validation to your next client meeting.
Stand Out in a Crowded Field
Be recognized by buyers via promoting your Truthscore™ Indices and validation by Truthset in busy marketplaces and buying platforms.
Move Beyond Scale and Price
Encourage data buyers to look beyond scale and price when making important consumer data decisions.
Data Provider Badges
When a supplier has the Truthset Certification badge, it means that they have been carefully vetted and scored for data accuracy by Truthset. It also means that they are devoted to data quality and improvement to give you peace of mind and confidence that you are getting what you pay for when you make important and expensive data buying decisions.
“We’re excited that there is a partner in our industry committed to providing a way to validate the accuracy of consumer marketing data.
Incorporating this feedback from Truthset and receiving Truthscores in an ongoing way will allow us to continually provide better targeting, better results, and a better data ecosystem for our clients marketing strategies.”
- Lindsey Kaiser, Chief Product Officer at Speedeon