Join 20 of the world's leading data providers to advance the industry together.
The Truthset Data Collective is the first initiative aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible.
The Origin Story
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Data underpins the entire marketing and advertising industry, but the current ecosystem is built for scale, not accuracy. The Truthset Data Collective was born to provide the industry with a much-needed multi-sourced and objectively accurate service to standardize demographic accuracy for audience targeting and media measurement.
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Solving The Problem, Together
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To combat this, the Truthset Data Collective enables data providers to anonymously compare and benchmark all their data segments algorithmically against a broader pool comprised by the industry.
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Benefits for Data Providers
Establish your company as a leading source of high quality consumer data.
Market Your Data Quality
Create differentiated, Truthset Scored, segments allowing you to offer tiered audiences.
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Unlock New Revenue Streams
Win More Sales Pitches
Optimize your sales pitches by bringing independent, third party verified, comparative data quality validation to your next client meeting.
Stand Out in a Crowded Field
Be recognized by buyers via promoting your Truthscore™ Indices and validation by Truthset in busy marketplaces and buying platforms.
Move Beyond Scale and Price
Encourage data buyers to look beyond scale and price when making important consumer data decisions.
Data Provider Badges
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When a supplier has the Truthset Certification badge, it means that they have been carefully vetted and scored for data accuracy by Truthset. It also means that they are devoted to data quality and improvement to give you peace of mind and confidence that you are getting what you pay for when you make important and expensive data buying decisions.