Truthset named to AdExchanger's Programmatic Power Players List
We are delighted to be named to AdExchanger’s Programmatic Power Players List,
“A Definitive List Of The Top Agencies And Strategic Partners." This recognition of our mission, that data accuracy should be a key consideration when optimizing and measuring targeted advertising campaigns, comes at just the right moment. There has never been a better opportunity to rethink how we use demographic data to make sure advertising messages reach verified, accurate audiences.
Truthset won in both the Measurement and Analytics category and the Identity, CRM, and Data category, highlighting our ability to score data for accuracy to improve campaign segments before running, to optimize mid-flight, and to measure the success of any addressable campaign using demographic data segments.
From their site, Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. See the full list here.