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  • McKenna Sweazey

Truthset Adds 4 More Data Providers in Q2 Scoring of Demographic 3P Audiences

Updated: Aug 30, 2021

Truthset continues to grow its Data Provider Network, totaling 15 of the largest third-party data providers in the advertising industry. Joining for the first time in Q2 2021 are TargetSmart, 180byTwo, Fluent, and AdZapier.

A year ago, Truthset started with 4 data providers with a value proposition to the industry that has attracted more and more participation and is now expecting to have roughly 20 data providers contributing to the network in Q3 2021.

These data providers now have insights into the accuracy of their full US Consumer files and the demographic attributes associated with those individuals, understanding additionally where they rank amongst their competitors via our Truthscore Index reporting. Truthscore measures the accuracy of 20+ attributes including the table stakes of age and gender, evolving the next generation of measurement with HH Income, presence of children in the HH, education, employment, marital status, race/ethnicity, pet ownership, and so much more.

These new data providers join Acxiom, Alliant, Bridge, Epsilon, Infutor, LB Digital, Onemata, Speedeon, Throtle, Stirista, Webbula, and V12.

“We applaud new and current data providers who step up to being transparent, learn about their own strengths and areas to improve, and better the trust in data between buyers and sellers. These data providers are also engaged in utilizing Truthset to further their relationships with data buyers and marketers via improving segments and measuring their performance on targeted campaigns.” Kelly Barrett, Head of Data Strategy.

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