Truthset was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble. Truthset is funded by super{set}, a new venture studio headed by entrepreneurial rockstars Tom Chavez and Vivek Vaidya, and WTI, Ulu Ventures, and strategic angel investors. 


Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data, and improve the performance of any data-driven decision.


Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions.


Scott McKinley


  • LinkedIn

Scott thought about this problem for a decade then finally convinced a bunch of smart(er) people who could actually make it happen to join the mission. He also used to be kind of okay at bikes. 

Aaron Fetters

Client Development

  • LinkedIn

Aaron moves the merch! Plus product, revenue, and pretty much everything else that matters at Truthset. Call him first... especially if you need to know how to properly sear a steak. 

Kelly Barrett


Strategic Partnerships

  • LinkedIn

Kelly does the deals that makes the engine run. She's a velvet hammer... you will barely know you've been hit. And there is a 100% chance she'll kick your ass at soccer.  

Ted Kornish


Head of Engineering

  • LinkedIn

Ted does the heavy lifting. With his fingers. Based on the force of his typing you'd think he was angry. But no, he's just coding up the world's first-ever data scoring technology. Totally.





23 Geary Street, 6th Floor

San Francisco, CA 94108

  • Twitter
  • LinkedIn
  • Facebook

© 2020 by truth{set}