ABOUT US
Truth{set} was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble. Truth{set} is funded by super{set}, a new venture studio headed by entrepreneurial rockstars Tom Chavez and Vivek Vaidya, and WTI, Ulu Ventures, and strategic angel investors.
Truth{set} is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data, and improve the performance of any data-driven decision.
Truth{set} does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions.
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LEADERSHIP TEAM
Scott McKinley
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CEO
Scott thought about this problem for a decade then finally convinced a bunch of smart(er) people who could actually make it happen to join the mission. He also used to be okay at bikes.
Aaron Fetters
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Client Development
Aaron moves the merch! Plus product, revenue, and pretty much everything else that matters at Truth{set}. Call him first... especially if you need to know how to properly sear a steak.
Kelly Barrett
Strategic Partnerships
Kelly does the deals that makes the engine run. She's a velvet hammer... you will barely know you've been hit. And there is a 100% chance she'll kick your ass at soccer.
Ted Kornish
Head of Engineering
Ted does the heavy lifting. With his fingers. Based on the force of his typing you'd think he was angry. But no, he's just coding up the world's first-ever data scoring technology. Totally.