• Kelly Barrett

Truthset CEO Scott McKinley Talks to Mediapost About Ensuring Advancement Of Quality Data

Updated: Feb 18

Truthset CEO Scott McKinley and his team are on a mission to clarify and define the term “quality data” and set the standard for its future usage. In this recent interview with MediaPost's Charlene Weisler, he talks about the importance of setting a higher bar for quality, the value of validating accuracy at the record level, and why markets run better with measurement.

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