Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. We help brands build trust in data and improve the performance of any data-driven decision. We compile a likelihood of truth for any individual record.
Truthset was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, people who spent careers buying, selling and measuring consumer data, and watched the market trade on accuracy claims nobody could check.
The company is funded by venture investors, headquartered in San Francisco with offices in New York.


















Company announcements, partnership news and original research, including the State of Data Accuracy 2026 report.
Contact us to learn more about how Truthset can help you use data quality to improve outcomes, or to schedule a demo.