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DATA’S NEW STANDARD OF ACCURACY

See the difference data quality makes when you activate and measure accurate audiences

Introducing Truthset Inside

Data inaccuracies and inconsistencies cost the advertising industry billions each year. Truthset Inside can help.

Truthset Inside is the FIRST multi-sourced, objectively accurate service to standardize demographic accuracy for audience targeting and media measurement.

WHAT IS
TRUTHSET
INSIDE?

The most accurate, scaled consumer data file in the US

First-ever objective accuracy scores for record-level consumer data

Multi-sourced from 20 leading data providers

Truthscores™ for 25 demos on 850m+ digital IDs

Interoperable across measurement and activation

For Measurement

Rely on a foundation of accurate data to build your measurement. Power your media measurement with the first, multi-sourced, objectively accurate service to standardize demographic accuracy.

Truthset Inside is privacy safe and easy to implement, Via your preferred measurement provider or for your own analytics (directly or in clean rooms).

For Audience Targeting

Better data drives better performance.

Platforms and publishers can leverage the Truthset Inside data accuracy file to offer filtered, Truthscored versions of 1P and 3P audiences to buyers on your platform.

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Marketers can also buy Truthset Scored segments from our trusted data partners anywhere they activate 3rd party data.

For Data Providers

You have great data, but how do you prove it to buyers?

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Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win. Using Truthset Scored segments, you can easily offer your buyers the most accurate versions of your segments wherever you sell your data.

Who We Work With

Contact Us

Find out how to use Truthscores to measure the quality of data for any data-driven activity and dramatically improve performance.