Home | truthset

truth{set}

IT'S TIME TO

PAY ATTENTION TO DATA QUALITY

Truthset measures the quality of consumer data at the record level to help data providers prove the accuracy of their data, and to give marketers confidence that they get what they paid for.

USING TRUTHSET

FOR MARKETERS

Building audiences in the open web or walled gardens?

Truthset ensures that the people you reach are actually in your target - before you waste your money.

For Marketers

For Data Providers

FOR DATA PROVIDERS

You have great data, but how do you prove that to buyers?

Truthset helps you measure and improve accuracy, and offer buyers a quality score that will help you differentiate and win.

Monetize your audiences based on accuracy - not just scale and price.

Truthset can help you use accuracy as a buying variable, and give marketers confidence that they'll get what they paid for.

For Platforms

FOR PLATFORMS

DATA PRODUCTS

Qualified ID Filtration

Eliminate waste from your next targeted advertising campaign by ensuring you only spend money on IDs that most likely reflect your desired target attributes.

Audience Segment Evaluation

Analyze your 1st, 2nd, and 3rd party audience segments to measure accuracy and identify error to prevent waste.

Data Evaluation as-a-Service

Identify the best data providers with a turnkey data evaluation service. Our rigorous methodology will help you make better choices, faster.

Truthscore™ Integration

Offer accuracy measurement directly in your data platform to allow marekters, agencies, and other buyers to use data quality as a powerful buying variable in addition to price and scale.

Learn More

DATA QUALITY INSIGHTS

May 11, 2020

Data Sources for Media: A Buyer’s Guide

This is an initiative from the Trust Consortium, whose mission is to restore trust in the marketing ecosystem through transparency, integrity, and growth.

>> Download the report

May 01, 2020

Buying Consumer Data? Tread Carefully.

We found that the consumer data sold by brokers varies greatly in quality... similar to or even worse than what you’d get if you used random chance to create a target list.

>> Read the article