truth{set}

DATA QUALITY IS

AN EXPENSIVE PROBLEM

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DATA QUALITY INSIGHTS

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May 11, 2020

Data Sources for Media: A Buyer’s Guide

This is an initiative from the Trust Consortium, whose mission is to restore trust in the marketing ecosystem through transparency, integrity, and growth.

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May 01, 2020

We found that the consumer data sold by brokers varies greatly in quality... similar to or even worse than what you’d get if you used random chance to create a target list.

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January 14, 2017

Two-thirds of sales and marketing professionals claim that they experience challenges in all stages of the data process. 

 
 

USING TRUTH{SET}

FOR MARKETERS

Building audiences in the open web or walled gardens? 

 

Truth{set} ensures that the people you reach are actually in your target - before you waste your money. 

FOR DATA PROVIDERS

You have great data, but how do you prove that to buyers?

 

Truth{set} helps you measure and improve accuracy, and offer buyers a quality metric that will help you differentiate and win. 

FOR PLATFORMS

Now you can monetize your audiences based on accuracy - not just scale and price.

 

Truth{set} can help you give marketers confidence that they'll get what they paid for. 

Truth{set} is currently working with select leading marketers, and data partners, and platforms who support the data quality initiative. 

 

WHAT WE DO

Truth{set} measures the quality of consumer data at the record level to help data providers prove the accuracy of their data, and to give marketers confidence that they get what they paid for. 

CONTACT US

 

truth{set}

LINKS
ADDRESS

23 Geary Street

6th Floor

San Francisco, CA 94108

info@truthset.io

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