UNLOCKING GROWTH THROUGH DATA ACCURACY
Find profitable audiences by assessing the quality of targeting data and measuring the accuracy of targeted advertising campaigns
Truthset measures the accuracy of demographic consumer data at the record level. Our Truthscores™ indicate how likely a given record is to be accurate, from .00-.99. Truthscores can be applied to data sets of any size to make data-driven applications perform better.
Most demo targeting data is at least 50% wrong.
That means if you use demo data for targeting, you're wasting half your money reaching the wrong people.
Truthset helps you identify the IDs that are actually in your target - and which ones aren't - so you can optimize for performance.
For Data Providers
You have great data, but how do you prove it to buyers?
Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win.
The Most Advanced Audience Measurement
Truthset has scored the world’s data, so you can better understand your site's visitors. Publishers and platforms use Truthset to measure demographic audiences beyond age and gender.
DATA QUALITY MADE ACTIONABLE
Find out exactly how accurate your targeting segments are, wherever you build/buy them.
Remove IDs which fall below a threshold for accuracy/scale which you control.
Use Truthscore based dashboards for unprecedented insight into campaign delivery.
Smart data providers know that data quality matters. These select data partners use Truthset to measure and improve the accuracy of their data and give buyers an independent assessment of data quality with independent Truthscores.
HOW IT WORKS
Analyze any audience segment to select and activate more accurate data
Improve your campaign by suppressing sites, sources, and IDs that deliver low on-target-percentage
Measure daily on-target-percentage for a wide range of demographics
NEWS & INSIGHTS
Truthset Named as 2021 Programmatic Power Player
Truthset is delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic Partners,“ in both the Measurement and Analytics category and the Identity, CRM, and Data category.
Find out how to use Truthscores to measure the quality of data for any data-driven activity, and dramatically improve performance.