A NEW STANDARD FOR DATA QUALITY
Truthset measures the quality of consumer data at the record level to help data providers prove the accuracy of their data, and to give marketers confidence that they get what they paid for.
Santiago Solutions Group
Head of Client Development, Truthset
REMOVE BLINDFOLD BEFORE TARGETING!
Attribution & Analytics Accelerator 2020™
Held: November 17, 2020
Truthset and Santiago Solutions Group hosted a discussion on the ANA/AIMM’s brand new publicly available benchmarks, what you should expect of multicultural identity data, and a solution to the industry’s outcry for greater transparency/data quality.
You have great data, but how do you prove that to buyers?
Truthset helps you measure and improve accuracy, and offer buyers a quality score that will help you differentiate and win.