IT'S TIME TO
PAY ATTENTION TO DATA QUALITY
Truthset measures the quality of consumer data at the record level to help data providers prove the accuracy of their data, and to give marketers confidence that they get what they paid for.
Building audiences in the open web or walled gardens?
Truthset ensures that the people you reach are actually in your target - before you waste your money.
FOR DATA PROVIDERS
You have great data, but how do you prove that to buyers?
Truthset helps you measure and improve accuracy, and offer buyers a quality score that will help you differentiate and win.
Monetize your audiences based on accuracy - not just scale and price.
Truthset can help you use accuracy as a buying variable, and give marketers confidence that they'll get what they paid for.
Qualified ID Filtration
Eliminate waste from your next targeted advertising campaign by ensuring you only spend money on IDs that most likely reflect your desired target attributes.
Audience Segment Evaluation
Analyze your 1st, 2nd, and 3rd party audience segments to measure accuracy and identify error to prevent waste.
Data Evaluation as-a-Service
Identify the best data providers with a turnkey data evaluation service. Our rigorous methodology will help you make better choices, faster.
Offer accuracy measurement directly in your data platform to allow marekters, agencies, and other buyers to use data quality as a powerful buying variable in addition to price and scale.