DEMOGRAPHIC TARGETING IS BROKEN
Truthset makes targeting work by scoring the world’s data.
Validate your targeting data to build more accurate audiences, and stop marketing to the wrong people.
Webinar: Brands Taking Action on the Future of Targeting
Truthset hosted Kevin Dean (COO, Infutor) and Rebekah Kennedy (Dir, Consumer Data Strategy, Heineken) to hear about their views of the cookieless world ahead. Learn about tactical actions they are already taking TODAY.
Most demo targeting data is at least 50% wrong.
That means if you use demo data for targeting, you're wasting half your money reaching the wrong people.
Truthset helps you identify the IDs that are actually in your target - and which ones aren't - so you can optimize for performance.
Truthset measures the accuracy of demographic consumer data at the record level. Our Truthscores™ indicate how likely a given record is to be accurate, from .00-.99. Truthscores can be applied to data sets of any size to make data-driven applications perform better.
For Data Providers
You have great data, but how do you prove it to buyers?
Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win.
DATA QUALITY MADE ACTIONABLE
Find out exactly how accurate your targeting segments are, wherever you build/buy them.
Remove IDs which fall below a threshold for accuracy/scale which you control.
Use Truthscore based dashboards for unprecedented insight into campaign delivery.
Smart data providers know that data quality matters. These select data partners use Truthset to measure and improve the accuracy of their data and give buyers an independent assessment of data quality with independent Truthscores.
NEWS & INSIGHTS
Find out how to use Truthscores to measure the quality of data for any data-driven activity, and dramatically improve performance.
Truthset Launches Data Partner Badges Program
Truthset, the first company to measure the accuracy of record-level consumer data, today announced the launch of a Data Partner Badges program, designed to give marketers a clear and transparent way to see which data providers believe that data quality matters, and are eager to be scored by Truthset.