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UNLOCKING GROWTH THROUGH DATA ACCURACY

Find profitable audiences by assessing the quality of targeting data

ANALYZE,
IMPROVE,
& MEASURE

  1. Analyze any audience segment in DSPs and marketplaces to find out who has the best data 

  2. Improve your campaign by suppressing sites, sources, and IDs that deliver low on-target-percentage

  3. Measure daily on-target-percentage for a wide range of demographics

PRODUCTS

For Marketers

Most demo targeting data is at least 50% wrong.

That means if you use demo data for targeting, you're wasting half your money reaching the wrong people.

Truthset helps you identify the IDs that are actually in your target - and which ones aren't - so you can optimize for performance.

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Truthset measures the accuracy of demographic consumer data at the record level. Our Truthscores™ indicate how likely a given record is to be accurate, from .00-.99.  Truthscores can be applied to data sets of any size to make data-driven applications perform better. 

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For Data Providers

You have great data, but how do you prove it to buyers?

Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win.

Standard Quality Control Certification A

DATA QUALITY MADE ACTIONABLE

Find out exactly how accurate your targeting segments are, wherever you build/buy them.

ANALYZE

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IMPROVE

Remove IDs which fall below a threshold for accuracy/scale which you control.

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MEASURE

Use Truthscore based dashboards for unprecedented insight into campaign delivery.

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DATA PARTNERS

Smart data providers know that data quality matters. These select data partners use Truthset to measure and improve the accuracy of their data and give buyers an independent assessment of data quality with independent Truthscores.

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Truthset Launches Data Partner Badges Program

Truthset, the first company to measure the accuracy of record-level consumer data, today announced the launch of a Data Partner Badges program, designed to give marketers a clear and transparent way to see which data providers believe that data quality matters, and are eager to be scored by Truthset.

NEWS & INSIGHTS

CONTACT US

Find out how to use Truthscores to measure the quality of data for any data-driven activity, and dramatically improve performance. 

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