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UNLOCKING GROWTH THROUGH DATA ACCURACY

Find profitable audiences by assessing the quality of targeting data and measure the accuracy of targeted advertising campaigns

HOW IT WORKS

  1. Analyze any audience segment to select and activate more accurate data

  2. Improve your campaign by suppressing sites, sources, and IDs that deliver low on-target-percentage

  3. Measure daily on-target-percentage for a wide range of demographics

PRODUCTS

Truthset measures the accuracy of demographic consumer data at the record level. Our Truthscores™ indicate how likely a given record is to be accurate, from .00-.99.  Truthscores can be applied to data sets of any size to make data-driven applications perform better. 

For Marketers

Most demo targeting data is at least 50% wrong.

That means if you use demo data for targeting, you're wasting half your money reaching the wrong people.

Truthset helps you identify the IDs that are actually in your target - and which ones aren't - so you can optimize for performance.

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For Data Providers

You have great data, but how do you prove it to buyers?

Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win.

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For Publishers

The Most Advanced Audience Measurement

Truthset has scored the world’s data, so you can better understand your site's visitors. Publishers and platforms use Truthset to measure demographic audiences beyond age and gender.

Standard Quality Control Certification A

DATA QUALITY MADE ACTIONABLE

Find out exactly how accurate your targeting segments are, wherever you build/buy them.

ANALYZE

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IMPROVE

Remove IDs which fall below a threshold for accuracy/scale which you control.

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MEASURE

Use Truthscore based dashboards for unprecedented insight into campaign delivery.

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DATA PARTNERS

Smart data providers know that data quality matters. These select data partners use Truthset to measure and improve the accuracy of their data and give buyers an independent assessment of data quality with independent Truthscores.

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NEWS & INSIGHTS

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Truthset Named as 2021 Programmatic Power Player

Truthset is delighted to be named to AdExchanger’s Programmatic Power Players List, “A Definitive List Of The Top Agencies And Strategic Partners,“ in both the Measurement and Analytics category and the Identity, CRM, and Data category.

CONTACT US

Find out how to use Truthscores to measure the quality of data for any data-driven activity, and dramatically improve performance. 

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