Kelly Barrett
Oct 28, 20201 min
Updated: Feb 18, 2021
Truthset CEO Scott McKinley and his team are on a mission to clarify and define the term “quality data” and set the standard for its future usage. In this recent interview with MediaPost's Charlene Weisler, he talks about the importance of setting a higher bar for quality, the value of validating accuracy at the record level, and why markets run better with measurement.