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39% of Gender Targeting Budget Is Misspent

How Much Is Inaccurate Data Costing You?

*From a study of 30+ data providers across the ecosystem

Truthset makes targeting work

Truthset has scored the world’s data, so you can put the highest scoring data to work and stop sending ads to the wrong people. Marketers can buy Truthset Scored segments anywhere they buy data in the programmatic ecosystem, like  LiveRamp Data Marketplace, Adobe’s AAM and TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare and Salesforce/Krux 

Benefits for Marketers and Agencies

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Use unprecedented, granular audience data to optimize campaign delivery and maximize the reach of every $ spent


Choose "Truthset Scored" segments based on accuracy within programmatic marketplaces

Easily eliminate wasted impressions on inaccurate audiences

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“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey



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Use Accurate Segments Easily

  • Truthset Scored segments available on all leading programmatic platforms.

  • Choose the only segments verified for accuracy form a number of quality data providers

  • Measure the impact of accuracy on advertising investment


We Can Also Measure Your Campaign

  • Contact us to learn about different use cases.

  • Campaign results at the most granular level(s) available, beyond just age and gender.

  • Turnkey solution using log files from your DSP. 


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