39% of Gender Targeting Budget Is Misspent
How Much Is Inaccurate Data Costing You?
*From a study of 30+ data providers across the ecosystem
Truthset makes targeting work
Truthset has scored the world’s data, so you can put the highest scoring data to work and stop sending ads to the wrong people. Marketers can buy Truthset Scored segments anywhere they buy data in the programmatic ecosystem, like LiveRamp Data Marketplace, Adobe’s AAM and TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare and Salesforce/Krux
Benefits for Marketers and Agencies
Use unprecedented, granular audience data to optimize campaign delivery and maximize the reach of every $ spent
Choose "Truthset Scored" segments based on accuracy within programmatic marketplaces
Easily eliminate wasted impressions on inaccurate audiences
“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”
- Amy Good, Director, Integrated Media, Hershey
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Use Accurate Segments Easily
Truthset Scored segments available on all leading programmatic platforms.
Choose the only segments verified for accuracy form a number of quality data providers
Measure the impact of accuracy on advertising investment
We Can Also Measure Your Campaign
Contact us to learn about different use cases.
Campaign results at the most granular level(s) available, beyond just age and gender.
Turnkey solution using log files from your DSP.