Truthset has established the world’s first independent standard to measure the quality of record-level consumer data
A Truthscore is a numerical value between 0.00 and 1.00, that simply quantifies the probability that record-level consumer data, whether it be 1st, 2nd, or 3rd party, is accurate.
Truthset sources record-level consumer data from leading, large scale providers. Hashed emails (HEMs) are then used to validate each record against independent, directly sourced validation sets to score for overall accuracy against predefined audience segments as well as for unique attributes.
We score IDs based on their level of accuracy of the following attributes:
As well as combinations of attributes such as:
MASSIVE SCALE, GRANULAR CAPABILITIES
Over 850m Unique HEMs
TRUTHSCORE ACCURACY IS VALIDATED BY INDEPENDENT TRUTH SETS
We use multiple independent truth sets to tune our models and validate our Truthscores. The agreement rates below indicate that when Truthscores score a data point as low likelihood of being accurate, the matched records in the truth set agree.
“We’re excited that there is a partner in our industry committed to providing a way to validate the accuracy of consumer marketing data.
Incorporating this feedback from Truthset and receiving Truthscores in an ongoing way will allow us to continually provide better targeting, better results, and a better data ecosystem for our clients marketing strategies.”
- Lindsey Kaiser, Chief Product Officer at Speedeon