Truthset Hires Marketing Veteran Wes Waterston in Response to Market Demand for Data Quality
Waterston will bring TruthscoresTM, the first independent measurement standard for record-level consumer data, to marketers and agencies
SAN FRANCISCO February 3, 2021 Truthset, the first company to measure the accuracy of record-level consumer data, today announces the appointment of Wes Waterston to its executive team as Vice President of Client Partnerships. Waterston most recently served as Senior Vice President of Sales at Comscore, having previously held leadership positions with numerous media companies, including CBS and BBC Worldwide. Waterston will lead efforts to meet increasing demand for TruthScores™ from top marketers and their agency partners.
Waterston is the latest addition to Truthset coming from the measurement and brand side. Truthset launched in 2019, formed by industry veterans from Nielsen, Comscore, Procter & Gamble, LiveRamp and Salesforce. Its mission is developing the world’s first independent standard to measure the quality of consumer data. Current clients and partners include Heineken, Acxiom, Infutor, V12, Bridge, Webbula, LiveRamp, Snowflake, and more.
In today’s data-driven marketing landscape, data quality matters. Truthset has found that even data assigning a table-stakes attribute like male vs female is wrong up to 50% of the time, which translates into waste for the marketer. Truthset makes demographic targeting work by scoring consumer data. Their proprietary Truthscore™ process helps clients identify the highest scoring data and put it to work to improve the accuracy of their campaign audiences and eliminate waste to improve marketing performance. The company has experienced growing demand among leading marketers and is now expanding its services to a broader range of customers in the data ecosystem.
Wes Waterston commented on joining Truthset, “I always strive to help my clients navigate the ever changing data ecosystem, rebuilding trust in using third-party data and their own, to make better marketing decisions. What Truthset has now built, measuring and improving the quality of consumer data at the record level, is exactly what the industry needs right now. The timing is right, and the momentum is fantastic.”
Scott McKinley, CEO of Truthset, noted, “Wes is an important and timely hire for Truthset. Marketers are increasingly focused on data quality, and we believe all the players in the data ecosystem will benefit from having an independent, accurate method for validating that quality - before they take action. Wes’s knowledge of the industry as well as his energy and proven track record of leading client relationships, makes him a perfect strategic fit for Truthset at this exciting stage of growth.”
Truthset is a data intelligence company focused exclusively on validating the accuracy of record-level consumer data. The company helps companies build trust in data and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. For more information, please visit truthset.io.