Kelly Barrett
The State of Data 2020
Read the latest comprehensive report on the State of Data from the IAB and Winterberry.
Highlights
2019 U.S. Third-Party Data Spending Up 6.1%
COVID-19 Crisis Likely to Drive Q2/Q3 Data Cuts Up to 20%
First-Party Data Takes Center Stage
Privacy a Key Concern, Although Anxiety has Abated
IAB-Winterberry_Group_The_State_of_Data_
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