• McKenna Sweazey

LBDigital Offers New Opportunities for Data Accuracy With Launch of “Truthset Scored” Audiences

Updated: Apr 5

Target Top-Quality Demographic Audiences With LBDigital

LBDigital and Truthset are excited to announce the release of LBDigital’s “Truthset Scored” segments, available in LiveRamp’s Data Marketplace and other major programmatic platforms. These newly-available segments include widely-requested demographics, such as age & gender, homeowners, pets, household income, multicultural, young adults, and small business owners.



LBDigital and Truthset have collaborated before to increase the accuracy of LBDigital’s data which allows their customers to make more knowledgeable decisions regarding scale versus accuracy. Now the two companies are taking this collaboration to market - LBDigital and Truthset have launched # curated segments, selected for top-level precision. This creates a new opportunity for brands and advertisers to purchase quality consumer demographic data, at scale. This new set of segments takes advantage of LBDigital’s commitment to data quality, by making their most accurate subset of HEMs/IDs available to all advertisers.


LBDigital is on a mission to help marketers save on spend & improve their marketing ROI by increasing the accuracy of the data they use in their campaigns. You can now easily find “LBDigital > Truthset Scored” segments wherever you buy digital audiences, or via LBDigital directly.


“This revolutionary new marketing product provides more accurate targeting, less wasted media spend, and better ROI. We’ve taken an audience, such as cat owners, that was scored at 95% accuracy, sliced off the bottom decile, so the new “Truthset Scored” segment is approaching 100% in total accuracy, “ said Amy Benicewicz, President of LBDigital.



Accuracy Makes Data Better

Truthset scores datasets across critical demographic attributes and their quarterly assessments are independent, agnostic, and transparent. Truthset compiles a likelihood of truth for any individual record, called a Truthscore™. This scoring can be used by marketers to analyze and improve targeting data, and measure their campaigns, before, during and after activation. Creating audiences based on these scores allows buyers to balance scale and price. And given their availability across all major buying platforms, like LiveRamp Data Marketplace, Oracle’s Data Cloud, Transunion’s TruAudience and Neustar PlatformOne, Adobe’s TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare, Salesforce/Krux, etc., these “Truthset Scored” segments make it possible to improve accuracy within standard buying procedures.




A New Level of Performance

This partnership means data users get access to LBDigital’s consumer audiences evaluated by Truthset via their enormous data accuracy asset of 850M+ consumer IDs, attributes, and the accuracy scores of each pair (Truthscores™), which includes data from more than 15 different partners. Truthset’s methodology uses large scale data providers and declared validation sets to analyze and compare demographic assertions about individuals to score accuracy at the attribute value and record level.

For more information on how to buy the most accurate 3rd party data, contact LBDigital at hello@lbdigitaldata.com, 203.746.6640 or visit our website.




LBDigital Truthset Scored Segments


LBDigital > Truthset Scored >Household Demos > Age > 18-24

LBDigital > Truthset Scored >Household Demos > Age > 25-34

LBDigital > Truthset Scored >Household Demos > Age > 35-44

LBDigital > Truthset Scored >Household Demos > Age > 45-54

LBDigital > Truthset Scored >Household Demos > Age > 55-64

LBDigital > Truthset Scored >Household Demos > Age > 65 Plus

LBDigital > Truthset Scored >Household Demos > Education > College

LBDigital > Truthset Scored >Household Demos > Education > Graduate School

LBDigital > Truthset Scored >Household Demos > Education > Vocational or Technical

LBDigital > Truthset Scored >Household Demos > Employment > Employed

LBDigital > Truthset Scored >Household Demos > Employment > Retired

LBDigital > Truthset Scored >Household Demos > Ethnicity > African American

LBDigital > Truthset Scored >Household Demos > Ethnicity > Asian

LBDigital > Truthset Scored >Household Demos > Ethnicity > Hispanic

LBDigital > Truthset Scored >Household Demos > Ethnicity > White

LBDigital > Truthset Scored >Household Demos > Gender > Female

LBDigital > Truthset Scored >Household Demos > Gender > Male

LBDigital > Truthset Scored >Household Demos > Has Children

LBDigital > Truthset Scored >Household Demos > Home Ownership > Home Owner

LBDigital > Truthset Scored >Household Demos > Home Ownership > Renter

LBDigital > Truthset Scored >Household Demos > Household Income > $0-$49,999

LBDigital > Truthset Scored >Household Demos > Household Income > $100,0000 Plus

LBDigital > Truthset Scored >Household Demos > Household Income > $50,000-$99,999

LBDigital > Truthset Scored >Household Demos > Marital Status > Married

LBDigital > Truthset Scored >Household Demos > Pets > Cat Owner

LBDigital > Truthset Scored >Household Demos > Pets > Dog Owner

LBDigital > Truthset Scored >Household Demos > Pets > Pet Owner

LBDigital > Truthset Scored >Household Demos > Politics > Democrat

LBDigital > Truthset Scored >Household Demos > Politics > Republican

LBDigital > Truthset Scored >Household Demos > Small Business Owner


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