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Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our latest guest, Michelle Taves
Chief Product Officer / EVP of Operations of V12. See her word associations, hot takes, and serious thoughts below.
Word Associations
Cookie depreciation
TBD
Consumer Privacy
Growing and challenging
Data Accuracy
Important
Targeting
Necessary
Audience Measurement
Difficult
CTV
Unimportant ☺
Clean Rooms
Necessary
Quick Fire
Industry Book or Podcast Recommendation
Win: The Key Principles to Take Your Business from Ordinary to Extraordinary by Frank I. Luntz
What word in Ad-Tech makes you happy?
Creative
What word in Ad-Tech makes you cringe/should be a curse word?
Cost per Action
We’re past the halfway mark of 2021. What will 2022 be “The Year of ?”
Intent prediction
If you were not in this line of work, what would you like to attempt?
Teaching
If Ad-Tech gods exist, what would you like them to change/make better for us all? Measurement across all channels
Serious Q&A
Give me a “hot take” on where the data industry should be headed in the next three years… Go!
Intent – Intent – Intent: What are consumers interested in now and what are they going to be interested in 3 months – 6 months – 1 year; looking at their demographics, online and mobile behavior you can predict shopping intent in the future
Why should data accuracy matter to anyone using data in any industry?
You want to target the correct audience with the correct message to receive sales conversion for the brands. It is as simple as ROI.
Why is it so tough to get data right?
Consumers value their privacy
What’s the attribute you get requests to target the most?
Age, wealth and Intent
What advice would you give to someone who is looking to break into the data driven marketing/advertising ecosystem?
Start learning about audience targeting and channel execution
Why did you choose to work with Truthset?
Unbiased approach to accuracy with an analytic approach
To learn more about how Truthset can help Data Providers understand the accuracy of their data, contact us today.