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Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our second guests, Amy and MJ of LBDigital. See their word associations, hot takes, and serious thoughts below.
Word Associations
Cookie depreciation
cookie monster
Consumer privacy untargeted ads
Data Accuracy target
Targeting
arrow
Floc(k) privacy
Audience measurement statistics
CTV streaming
Clean Rooms
white walls
Quick Fire
Industry book or podcast recommendation Tepper Isn’t Going Out
Favorite Twitter account in the industry
The Classification Guru
Favorite Twitter Account Outside of Industry
Negotiations Ninja
What word in Ad-Tech makes you happy?
self-serve platforms
If you were not in this work, what would you like to attempt?
Retirement
If Ad-Tech gods exist, what would you like them to change/make better for us all?
Make everyone on the same page
What word in Ad-Tech makes you cringe/should be a curse word?
Walled gardens
Serious Q&A
Why should data accuracy matter to anyone using data in any industry?
Because using accurate data will hugely boost their ROI.
Why is it so tough to get data right?
Data comes from everywhere in every size, shape, color. People lie.
What’s the attribute you get requests to target the most?
Demographics…. Gooooooooo Truthset!
To learn more about how Truthset can help Data Providers understand the accuracy of their data, contact us today.