Inside the Data Providers Studio with LBDigital
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our second guests, Amy and MJ of LBDigital. See their word associations, hot takes, and serious thoughts below.
Consumer privacy untargeted ads
Data Accuracy target
Audience measurement statistics
Industry book or podcast recommendation Tepper Isn’t Going Out
Favorite Twitter account in the industry
The Classification Guru
Favorite Twitter Account Outside of Industry
What word in Ad-Tech makes you happy?
If you were not in this work, what would you like to attempt?
If Ad-Tech gods exist, what would you like them to change/make better for us all?
Make everyone on the same page
What word in Ad-Tech makes you cringe/should be a curse word?
Why should data accuracy matter to anyone using data in any industry?
Because using accurate data will hugely boost their ROI.
Why is it so tough to get data right?
Data comes from everywhere in every size, shape, color. People lie.
What’s the attribute you get requests to target the most?
Demographics…. Gooooooooo Truthset!
To learn more about how Truthset can help Data Providers understand the accuracy of their data, contact us today.