• mckenna495

Inside the Data Providers Studio with LBDigital


Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is the first in a continuing series where we peek into the minds of talented leaders at data companies, a la Inside the Actors Studio. We are delighted to welcome our second guests, Amy and MJ of LBDigital. See their word associations, hot takes, and serious thoughts below.



Word Associations


Cookie depreciation

cookie monster


Consumer privacy untargeted ads


Data Accuracy target


Targeting

arrow


Floc(k) privacy


Audience measurement statistics


CTV streaming


Clean Rooms

white walls



Quick Fire

Industry book or podcast recommendation Tepper Isn’t Going Out


Favorite Twitter account in the industry

The Classification Guru


Favorite Twitter Account Outside of Industry

Negotiations Ninja


What word in Ad-Tech makes you happy?

self-serve platforms

If you were not in this work, what would you like to attempt?

Retirement

If Ad-Tech gods exist, what would you like them to change/make better for us all?

Make everyone on the same page


What word in Ad-Tech makes you cringe/should be a curse word?

Walled gardens



Serious Q&A


Why should data accuracy matter to anyone using data in any industry?

Because using accurate data will hugely boost their ROI.


Why is it so tough to get data right?

Data comes from everywhere in every size, shape, color. People lie.

What’s the attribute you get requests to target the most?

Demographics…. Gooooooooo Truthset!

To learn more about how Truthset can help Data Providers understand the accuracy of their data, contact us today.


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