top of page
Busy Street


Accurate Audiences Grow Revenue

Truthset provides the new independent multi-sourced, verified standardization of demographics and IDs for universal audience measurement, targeting, and planning. 

Your advertisers need the best audience accuracy the market has to offer. Truthset has scored the world’s data, so you can better understand your site's visitors.

Benefits for Publishers and Platforms

Offer advertising buyers the most advanced version of audience measurement available in market. We deliver panel-level accuracy at census scale.


Meet the KPIs of your advertiser and agency clients as measured by current standards to ensure your campaigns run successfully.

Use census-level HEMs and accurate demographics as the foundation for next-gen digital measurement, beyond age and gender.

noun_quality_1725372 (2).png
noun_revenue_3154051 (1).png
noun_individual_192876 (1).png


Independent Audience Measurement

and Verification

Truthset goes beyond age and gender to look at 19 demo attributes, ethnicity, HHI, kids in HH, pets, jobs, marital status, and more. Using our spine of 850Million+ Unique IDs, we score attributes at the record level. Use our independent verification to meet your advertisers' audience needs.


Easy to implement

  • No tag/pixel required

  • Daily results and trending capabilities

  • Direct HEM<>HEM connection

  • Flexible integrations 

Screen Shot 2021-07-09 at 10.21.10 AM.png

“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey

bottom of page