Accurate Audiences Grow Revenue
Your advertisers need the best audience accuracy the market has to offer. Truthset has scored the world’s data, so you can better understand your site's visitors. Publishers and platforms use Truthset to measure demographic audiences beyond age and gender.
Benefits for Publishers and Platforms
Offer advertising buyers the most advanced version of audience measurement available in market
Meet the KPIs of your advertiser and agency clients as measured by current standards to ensure your campaigns run successfully
Use census-level HEMs and accurate demographics as the foundation for next-gen digital measurement.
THE MOST ADVANCED AUDIENCE MEASUREMENT
Independent Audience Measurement
Truthset goes beyond age and gender to look at 19 demo attributes, ethnicity, HHI, kids in HH, pets, jobs, marital status, and more. Using our spine of 850Million+ Unique IDs, we score attributes at the record level. Use our independent verification to meet your advertisers' audience needs.
Easy to implement
No tag/pixel required
Daily results and trending capabilities
Direct HEM<>HEM connection