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Busy Street


An Industry In Flux Should Be Grounded in Truth

Truthset provides the new multi-sourced, accurate standardization of demographics and IDs for universal audience measurement, targeting, and planning. 

Whether you're building the next generation measurement offering, optimizing the data signals/audiences for your client’s campaigns, or purchasing third-party data to enrich your clean room offering, you need an accurate foundation to stand on solid ground. 

Accurate Audiences Drive Revenue

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Offer advertising buyers the most advanced version of audience measurement available in market. We deliver panel-level accuracy at census scale.

Sophisticated technology makes adoption easy. No tag/pixel required. Daily results and trending capabilities. Direct HEM<>HEM connection. Flexible integrations 

UUse our interoperable census scale HEM spine and accuracy scored demographics as the foundation for next-gen digital measurement, beyond age and gender.

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The Truthset Inside Data Asset consists of 850+ million unique IDs (hashed emails) with objectively accurate, compiled Truthscores across 20+ advanced demographic attributes.

We have a granular understanding of the accuracy of these IDs, interoperable across environments.

Use our independent verification to meet your clients' audience needs.

“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey

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