FOR PLATFORMS AND
TECHNOLOGY PROVIDERS
An Industry In Flux Should Be Grounded in Truth
Truthset provides the new multi-sourced, accurate standardization of demographics and IDs for universal audience measurement, targeting, and planning.
Whether you're building the next generation measurement offering, optimizing the data signals/audiences for your client’s campaigns, or purchasing third-party data to enrich your clean room offering, you need an accurate foundation to stand on solid ground.
Accurate Audiences Drive Revenue
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Offer advertising buyers the most advanced version of audience measurement available in market. We deliver panel-level accuracy at census scale.
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Sophisticated technology makes adoption easy. No tag/pixel required. Daily results and trending capabilities. Direct HEM<>HEM connection. Flexible integrations
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UUse our interoperable census scale HEM spine and accuracy scored demographics as the foundation for next-gen digital measurement, beyond age and gender.
THE MOST ADVANCED AUDIENCE MEASUREMENT
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The Truthset Inside Data Asset consists of 850+ million unique IDs (hashed emails) with objectively accurate, compiled Truthscores across 20+ advanced demographic attributes.
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We have a granular understanding of the accuracy of these IDs, interoperable across environments.
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Use our independent verification to meet your clients' audience needs.
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