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Busy Street

FOR PLATFORMS AND
TECHNOLOGY PROVIDERS

An Industry In Flux Should Be Grounded in Truth

Truthset provides the new multi-sourced, accurate standardization of demographics and IDs for universal audience measurement, targeting, and planning. 

Whether you're building the next generation measurement offering, optimizing the data signals/audiences for your client’s campaigns, or purchasing third-party data to enrich your clean room offering, you need an accurate foundation to stand on solid ground. 

Accurate Audiences Drive Revenue

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Offer advertising buyers the most advanced version of audience measurement available in market. We deliver panel-level accuracy at census scale.

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Sophisticated technology makes adoption easy. No tag/pixel required. Daily results and trending capabilities. Direct HEM<>HEM connection. Flexible integrations 

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UUse our interoperable census scale HEM spine and accuracy scored demographics as the foundation for next-gen digital measurement, beyond age and gender.

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THE MOST ADVANCED AUDIENCE MEASUREMENT

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The Truthset Inside Data Asset consists of 850+ million unique IDs (hashed emails) with objectively accurate, compiled Truthscores across 20+ advanced demographic attributes.

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We have a granular understanding of the accuracy of these IDs, interoperable across environments.

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Use our independent verification to meet your clients' audience needs.

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“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

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- Amy Good, Director, Integrated Media, Hershey

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