Busy Street

FOR PLATFORMS AND
TECHNOLOGY PROVIDERS

An Industry In Flux Should Be Grounded in Truth

Truthset provides the new multi-sourced, accurate standardization of demographics and IDs for universal audience measurement, targeting, and planning. Your advertisers need the best audience accuracy the market has to offer. Truthset has scored the world’s data, so you can better understand your site's visitors. 

Accurate Audiences Drive Revenue

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Offer advertising buyers the most advanced version of audience measurement available in market. We deliver panel-level accuracy at census scale.

Sophisticated technology makes adoption easy. No tag/pixel required. Daily results and trending capabilities. Direct HEM<>HEM connection. Flexible integrations 

Use census-level HEMs and accurate demographics as the foundation for next-gen digital measurement, beyond age and gender.

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THE MOST ADVANCED AUDIENCE MEASUREMENT

The Truthset Inside Data Asset consists of 880 million unique IDs (hashed emails) with objectively accurate, compiled Truthscores across 20+ advanced demographic attributes.

We have a granular understanding of the accuracy of demographics
for 880 million HEMs across 25+ attributes, 110+ attribute values.

Use our independent verification to meet your clients' audience needs.

“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey

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