Truthset is the first company to measure the accuracy of record-level consumer data at scale so that companies can make more informed decisions to produce better business outcomes.
US Marketers spent an estimated 19.2B on third party data and solutions to manage it in 2018. Yet $0.21 cents of every media dollar is wasted due to poor data quality.
Truthset was founded to set a higher bar for accuracy. We source ID-level consumer data from leading, large scale providers and score them against independent validation sets to produce Truthscores.
A Truthscore is a numerical value between 0.00 and 1.00, that simply quantifies the probability that ID-level consumer data is accurate.
1.) IAB & Winterberry 2018 | 2.) Forrester 2019
The Truthscore Advantage for Brands and Agencies
Find out exactly how accurate your targeting segments are, wherever you build/buy them.
Remove IDs which fall below a threshold for accuracy/scale which you control.
Use Truthscore based dashboards for unprecedented insight into campaign delivery.
MASSIVE SCALE, GRANULAR CAPABILITIES
We score IDs based on their level of accuracy of the following attributes:
As well as combinations of attributes such as: