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Truthset makes targeting work

Truthset has scored the world’s data, so you can put the highest scoring data to work and stop sending ads to the wrong people. Marketers use Truthset to analyze audience data, suppress unqualified segments and IDs from a buy, and measure the actual on-target-percentage for a variety of demos, 

Benefits for Marketers and Agencies

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Use unprecedented, granular audience measurement to optimize campaign delivery and maximize the reach of every $ spent



Gain full transparency into the accuracy of any audience targeting segment 

Improve the accuracy of your audience targeting before the first $ is spent

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Hear it straight from a Marketer:
Truthset hosted Kevin Dean (COO, Infutor) and Rebekah Kennedy (Dir, Consumer Data Strategy, Heineken) to hear about their views of the cookieless world ahead and how data accuracy is continuing to be a critical focus for them now and in the future. Learn about tactical actions they are already taking TODAY.

Standard Quality Control Certification A

On-Target-Percentage (OTP)

Use daily reports to see how well your investment is reaching your target audience over time.

Truthset reports ID-level accuracy for the following demographics:

- Age

- Gender


- Presence of children

- Ethnicity

and so many more attributes


  1. Analyze any audience segment in DSPs and marketplaces to find out who has the best data 

  2. Improve your campaign by suppressing sites, sources, and IDs that deliver low on-target-percentage

  3. Measure daily on-target-percentage for a wide range of demographics

“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey



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Analyze and Improve Segments

  1. Choose your preferred third-party audience segment(s) that meets your targeting criteria, or go exploring to discover new quality data providers.

  2. Truthset will analyze the segments you select, sharing back the detail, and setting a plan in place to Improve the segment by removing records below your threshold for quality while optimizing for reach and spend.


Measure a Campaign

  1. Identify a current or recent campaign with a preferred demographic target, beyond just age and gender.

  2. Grant Truthset permission to the campaign's log files from your DSP.  We have relationships with several of the largest.

  3. Truthset makes our Measurement dashboard available to see your daily campaign results at the most granular level(s) available.


It's easy to get started using data quality to improve campaign performance and make sure you get what you paid for when using audience segments. Contact us to get started. 

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