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Truthset Scored segments - easy and accurate 

Truthset has scored the world’s data, so you can put the most accurate data to work and stop sending ads to the wrong people. Marketers can buy "Truthset Scored" segments anywhere they buy data in the programmatic ecosystem, like LiveRamp Data Marketplace, Adobe’s AAM and TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare and Salesforce/Krux 

Benefits for Marketers and Agencies

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Use unprecedented, verified audience data to optimize campaign delivery and maximize the reach of every dollar spent


Choose "Truthset Scored" segments to maximize accuracy within programmatic marketplaces

Easily eliminate wasted impressions on inaccurate audiences

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Hear it straight from a Marketer:
Truthset hosted Kevin Dean (COO, Infutor) and Rebekah Kennedy (Dir, Consumer Data Strategy, Heineken) to hear about their views of the cookieless world ahead and how data accuracy is continuing to be a critical focus for them now and in the future. Learn about tactical actions they are already taking TODAY.


Buy Truthset Scored segments, syndicated with quality data providers, wherever you buy advertising programmatically.

“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey



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Use Accurate Segments Easily

  • Truthset Scored segments available on all leading programmatic platforms.

  • Choose the only segments verified for accuracy form a number of quality data providers

  • Measure the impact of accuracy on advertising investment


We Can Also Measure Your Campaign

  • Contact us to learn about different use cases.

  • Campaign results at the most granular level(s) available, beyond just age and gender.

  • Turnkey solution using log files from your DSP. 


It's easy to get started using data quality to improve campaign performance and make sure you get what you paid for when using audience segments. Contact us to get started. 

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