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Truthset Product Privacy Policy



  1. Introduction to Truthset Data Privacy

  2. Information we collect through our Products

  3. How our Products use and share collected information 

  4. Your choices with our Product personal information uses 

  5. Product Security

  6. Changes to this policy

  7. Contact

  8. California Consumer Disclosure


1. Introduction to Truthset Data Privacy

Truthset is a business-to-business data validation platform. While we process personal information as noted below, we are not a marketer or advertising targeting service. We do not provide personal information back to customers via our Product that enables them to target you as an individual.    

We built privacy best practices into our product development efforts, including:

  • Data processing, not collection: As an independent data validation platform, we process data on behalf of our partners and customers, and do not currently collect information directly from consumers.  

  • Data segregation: The personal information we receive from our partners is not combined to create a ‘master profile database’, but rather is maintained independently with only the key matching attributes used as necessary to create our validation products.  

  • Data minimalism: We process the minimal amount of data necessary to deliver our products and services, and discard data that is outdated or irrelevant to our Products.

  • Trust and verify: We limit direct and channel partners who may participate with our Products on an invite-only basis with rigorous due diligence.

  • No data with special legal protections:  We don’t accept personal information about children under 16, protected health information, credit or other regulated decisioning information, financial account information or other data that may be deemed sensitive under U.S. law. 



2. Personal information we collect through our Products


We collect personal information from our data partners or customers, including:

  • Names

  • Email addresses

  • Mobile device advertising identifiers such as Apple’s IDFA or Android’s AdID 

  • Cookie IDs

  • Postal addresses

  • Customer or other proprietary identifiers   

  • Attributes associated with any identifiers, such as demographics or customer information



3. How our Products use collected personal information


As a data validation and scoring service, we are primarily modeling data to produce insights.  Specifically, we collect, use, process, and store personal information to:

  • Determine the accuracy of a set of personal information.

  • Report on advertising performance insights, such as whether the intended audience was reached with a given campaign.  

  • Provide custom scores or reports...

  • Carry out our obligations under our contracts with our customers.


A partner or customer may direct us to share personal information they provide us with various third parties or service providers, including:

  • Advertising providers such as demand-side platforms for media buying

  • Marketing analytics providers for further insights

  • Social platforms such as Facebook for custom advertising campaigns 

  • Cloud or other data hosting providers


We may use or share anonymous or aggregated information in a variety of ways.




4. Your choices with our Product personal information uses 


As Truthset does not collect personal information directly from consumers or other end users of our customers products or services, any requests to access, modify, object or delete your personal information should be directed to the Truthset business customer with whom you wish to make such a request.   However, if you are a California consumer with knowledge that Truthset is processing your personal information and wish to receive a copy of, or deleteyour information, please send us a request to and we will provide you with instructions on how to complete the verification process.  




5. Product Security


We use industry standard technical, administrative, and physical controls to protect your personal information. While we endeavor to protect the privacy of your personal information.


We will retain your personal information as long as we consider it relevant in order to maintain a relationship with you, or as required by law.





6. Changes to this policy


If we change this policy, we will post an update on our home page. If the change involves something substantially different from our current policy, we will post the update in advance of the change taking place or send an email to everyone subscribed to our email updates.  




7. Contact


If you have any questions about our privacy practices, or if you wish to make a request, please contact us at either:

Truthset, Inc.
Attn: Privacy 
23 Geary Street, Suite 600 
San Francisco, CA 94108

California Consumer Disclosure


The terms “Business Purpose(s)”, “Personal Information”, “Sell” (or “Sale”), “Service Provider(s)” and “Third Parties” have the meanings given in the California Consumer Privacy Act of 2018 (CCPA).  These term references and disclosures are limited to this section of the Privacy Policy and designated exclusively for California Consumers.

Categories of Personal Information Collected in the Prior 12 months

  • Names

  • Email addresses

  • Mobile device advertising identifiers such as Apple’s IDFA or Androids AdID 

  • Phone number

  • Postal addresses

  • Customer or other proprietary identifiers   

  • Attributes associated with any of the identifiers, such as demographics or customer information

Purposes for collecting Personal Information

  • We collect personal information to build, improve, and provide analytics products and services.

Categories of sources from which Personal Information is collected

  • Businesses that have a direct relationship with consumers, including website owners or app developers, advertising and marketing data services, technology platforms.

Purposes for use of collected Information

  • We use collected personal information to provide data analytics and validation services.

Data Sales

  • We do not sell personal information.  

Categories of third parties to whom Personal Information was shared for a business purpose

  • Service Providers

  • Data Analytics Providers

  • Operating systems and platforms

California Consumer Rights & Options

Access or Delete Your Personal Information

California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information; and

  • The right to request that we delete the personal information we have collected from you or maintain about you.


Email us at and we will respond with instructions on how to verify your request. 

Authorized Agent

You may designate an authorized agent to make a CCPA request on your behalf by verifying your identity, and providing written permission for the authorized agent to act on your behalf. To do so, email us at

Bug Bounty Program

If you believe you’ve discovered a potential vulnerability, please let us know by emailing us at

Personal Information
How we use and share
Your choices
California Consumer Disclosure
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