UNLOCKING GROWTH THROUGH DATA ACCURACY
Build profitable audiences by validating the quality of targeting data, and measure the accuracy of cross-platform advertising
Truthset measures the accuracy of demographic consumer data at the record level. Our Truthscores™ indicate how likely a given record is to be accurate, from .00-.99. Truthscores™ can be applied to data sets of any size to make data-driven applications perform better.
Most demo targeting data is at least 50% wrong.
That means if you use demo data for targeting, you're wasting half your money reaching the wrong people.
Truthset offers syndicated segments with quality data providers, just search "Truthset Scored" in any programmatic marketplace to quickly implement the most accurate segments.
For Platforms and Technology Providers
An Audience Standard to Power Your Offering
We have built the only accurate, objective assessment of consumer data, via an independent multi-sourced, verified standardization of demographics and IDs for universal audience measurement, targeting, and planning.
The Most Advanced Audience Measurement
Truthset has scored the world’s data, so you can better understand your site's visitors. Publishers use Truthset to accurately measure and target demographic audiences beyond age and gender.
For Data Providers
You have great data, but how do you prove it to buyers?
Truthset helps you understand the quality of your data - absolutely and relative to competitors - optimize your sourcing, and help you differentiate and win.
DATA QUALITY MADE ACTIONABLE
Buy Truthset Scored segments, syndicated with quality data providers, wherever you buy advertising programmatically.
HOW TO BUY ACCURATE SEGMENTS
Log in to your preferred buying platform and search “Truthset Scored.”
Select the relevant segments from quality data providers.
Launch your accurate campaign!
Smart data providers know that data quality matters. These select data partners use Truthset to measure and improve the accuracy of their data and give buyers an independent assessment of data quality with independent Truthscores.
NEWS & INSIGHTS
Winner of the 2021 I-COM Data Startup Challenge
Truthset was named the winner of the annual I-COM Data Startup Challenge in October. The awards showcase the top startups from around the world who leverage value from Smart Data Marketing as the central selling point of their product or services.
Find out how to use Truthscores to measure the quality of data for any data-driven activity, and dramatically improve performance.