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Busy Street


Benefits for Publishers and Platforms

Offer advertising buyers the most advanced version of audience measurement available in market


Meet the KPIs of your advertiser and agency clients as measured by current standards to ensure your campaigns run successfully

Use census-level HEMs and accurate demographics as the foundation for next-gen digital measurement.

Easy to implement No tag/pixel requiredDaily results and trending capabilitiesFlexible integrations 

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Accurate Audiences Grow Revenue

Your advertisers need the best audience accuracy the market has to offer. Truthset has scored the world’s data, so you can better understand your site's visitors. Publishers and platforms use Truthset to measure demographic audiences beyond age and gender.

We have a granular understanding of the demographics of 828 million HEMs across 25+ attributes, 110+ attribute values. The result? 87 billion Truthscores™ stored in a proprietary database, managed by Truthset, ready for batch and real-time processing.

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Independent Audience Measurement

and Verification

Truthset goes beyond age and gender to look at 19 demo attributes, ethnicity, HHI, kids in HH, pets, jobs, marital status, and more.  Using our spine of 850Million+ Unique IDs, we score attributes at the record level. Use our independent verification to meet your advertisers' audience needs.

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“Data quality is very important to Hershey. We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

- Amy Good, Director, Integrated Media, Hershey

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