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TRUTHSCORES™ FOR PUBLISHERS
As a marketplace for consumer audiences, marketers trust that you can deliver their audiences.
When purchasing audience data, the top four factors that marketers use to evaluate which segment to buy include:
Accuracy Matters...
And Marketers will Pay For It
of marketers said when purchasing demographic data, accuracy was very important. Respondents selected accuracy as most important over brand/provider, price, and scale.
of marketers said they if they had greater confidence in accuracy of demographic data they would be more likely to use more of it
of marketers would be willing to spend 5% or more than what they’re currently spending on data buys for data buys using higher data quality
of marketers would be willing to spend 10% or more than what they’re currently spending on data buys for data buys using higher data quality
Source: 2018 New State of Audience Data: Lotame
Introducing Truthscores™
Truthset has established the world’s first independent standard to measure the quality of consumer data. Utilizing a federated wisdom of multiple diverse data partners, proprietary Truthscores™ are assigned to consumer data at the ID record level, whether it be 1st, 2nd or 3rd party, to showcase where quality is high and where it may need improvement.
DATA VALIDATION PRODUCTS FOR PLATFORMS
Truthset offers platforms and marketplaces a range of products to help monetize audiences more efficiently and give buyers the confidence of an independent quality score.
Truthscore™ Integration
Offer Truthscores™ directly in your data platform to allow marketers, agencies, and algorithms to use data quality as a buying variable in addition to price and scale.
Benefits
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Give marketers confidence that they'll get the validated audience they paid for
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Allow data sellers to price based on quality, not just scale
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Differentiate from other platforms that do not offer quality metrics
Benefits
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Show buyers that your custom audience segments outperform using independent Truthscores™
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Earn price for your custom segments
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Differentiate from other platforms that do not offer quality metrics
You work hard to build custom audiences, and you love to sell them. But how does a buyer know that yours are as good - or better - than others? Truthset can provide independent scores of custom segment data quality, helping you sell more.
Custom Attribute Truthscore™ Indices